FHM is a brand that produces and sells equipment for fishing, camping, and other
outdoor activities.

We were tasked with a full rebrand of an existing company. The client wanted to
simplify the visual identity and make it more “European” - sleeker and more
accessible. Our team developed a “fresher” identity for the company, and created a
range of marketing materials for the use of the company’s partners, in competitions,
and by outlets (a brand book, souvenirs, brochures, catalogs, flyers, banner ads,
certificates, posters, stickers, presentations, etc.)