Incipit is an Italian home decor brand. Our goal was to create a catalog in both Italian
and English in order to expand the brand’s audience.

We created a catalog in an unusual album layout, which allows the reader to
appreciate all the details and read the history of how each product was created.
Each product item got its own chapter with a description, a short history of the
product, information about the designer, and technical characteristics.
We added a special accent to the catalog in the form of craft paper inserts; we
created a special pattern for each product. Everything is characterized by a unified
colorway: turquoise, white, and craft paper brown.

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