This bank, based in Rostov-on-Don, launched a rebrand after receiving a
government grant to finance mortgages for young families. Our goal was to develop
the entire spectrum of corporate identity.

Taking into account the preferences of their younger target audience, we went with a
minimalistic approach, a unified colorway, relevant photography, and illustration.

We created the wayfinding system for the bank’s locations, as well as the complete
range of corporate swag: flags, uniforms, buttons, pens, ties, letterheads, envelopes,
business cards, lanyards, posters, and billboards, flyers, booklets, and other signage
as well as souvenirs for the bank’s clients.