S-wheat is a US-based company that produces eco-straws. Its mission is to create a
unique eco-friendly product and to protect the environment. A portion of the
proceeds is donated to the Sea Turtle Conservancy to help support marine wildlife.

We conducted a competitor analysis and found a unique offering in a minimalistic
style that utilizes pastels and holographic.

We created a logo as well as a selection of graphic elements for the brand: a turtle, agrain of wheat, the Earth, a straw, and a wave.

The unique style became the basis ofa series of posters, business cards, letterheads, stickers, and, of course, the brand
identity itself.